Date of Award
Master of Business Administration
College of Business and Public Administration
Online marketing opportunites regarding the teenage market are often underestimated due to the fact that the general information to date is neither particular, specific nor exact. Therefore, this project aims at giving guidelines for webmarketers willing to capture the "consumers of tomorrow".
Rossi, Audrey Laëtitia, "Generation Y online shopping behaviors and habits" (2003). Theses Digitization Project. 2302.