Date of Award
Master of Arts in Interdisciplinary Studies
The globalization of the market place is arguably the most important challenge facing companies. Globilization affects consumer behavior and attitudes in many ways, in that they transcend national borders. Thus, a major challenge facing the international marketer is to identify global market segments and reach them with products, marketing programs, and advertising messages that meet the common needs of the consumers.
Supthawechaikul, Oranee, "Analyzing the amount and type of information that is presented in Thai television commercials" (2002). Theses Digitization Project. 2199.