Date of Award
Master of Business Administration
College of Business and Public Administration
The purpose of this study is to determine how banks and consumers are adapting to the Internet age; to understand the privacy, security and other issues involved with money transfers; to determine steps being taken to make e-banking adaptable to meeting the needs of the bank, customers, business and industry; to forecast e-banking potential; and to understand the role of marketing in the process.
Alomran, Abdullah, "Electronic banking business practices and marketing" (2002). Theses Digitization Project. 2068.