Date of Award
2001
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
Abstract
The travel and tourism industries are today facing unprecedented challenges in coping with emerging technology paradigms. Consequently, reengineering traditional travel business models is necessary. Internet technologies coupled with increasingly complex software applications and information structures are distracting travel companies from the strategic elements of providing values to travelers.
Recommended Citation
Dietrich, Dave, "Pernova: A travel industry business plan" (2001). Theses Digitization Project. 1903.
https://scholarworks.lib.csusb.edu/etd-project/1903
