Communications of the IIMA


This paper introduces MAS technology to construct the architecture of Analytical CRM System. Basis on the three-layer system architecture of Analytical CRM System, we design a system framework of Analytical CRM based on MAS, and provide the detailed working principle of the core agent: Business logic agent and data mining Agent. Finally, we develop a prototype system of customer value segmentation on the MAS platform Jade, and provide the key technology.