The Research on System Framework and Application of Analytical CRM based on MAS

Authors

Pei Liu, Economics and Management School Beijing University of Technology
RanRan Li, Economics and Management School Beijing University of Technology
GuaRui Jiang, Economics and Management School Beijing University of Technology

Abstract

This paper introduces MAS technology to construct the architecture of Analytical CRM System. Basis on the three-layer system architecture of Analytical CRM System, we design a system framework of Analytical CRM based on MAS, and provide the detailed working principle of the core agent: Business logic agent and data mining Agent. Finally, we develop a prototype system of customer value segmentation on the MAS platform Jade, and provide the key technology.

Recommended Citation

Liu, Pei; Li, RanRan; and Jiang, GuaRui (2007) "The Research on System Framework and Application of Analytical CRM based on MAS," Communications of the IIMA: Vol. 7: Iss. 4, Article 4.
DOI: https://doi.org/10.58729/1941-6687.1055
Available at: https://scholarworks.lib.csusb.edu/ciima/vol7/iss4/4