Communications of the IIMA


Value creation in the digital economy of the 21st century is characterized by the instantaneous processing and coordination of value chain activities across extended enterprises. Value chain management has evolved from automation and integration to the optimization of the entire value chain in real-time. This paper examines the real-time characteristics for each of the activities in the demand and supply value chains. A model is presented for real-time value chain management enabled by technologies in e-business, knowledge management and business intelligence.