The Business Models of E-Marketplace

Authors

Weijun Zheng, University of Wisconsin-Parkside

Abstract

An electronic marketplace (EM) is an inter-organizational information intermediary that enables participating buyers and sellers to exchange information about price and product offerings and to cooperate on commodity exchange. Prior researches on EM design have not defined EM business model clearly. With a review of existing literatures on business model, this paper developed taxonomy of EM business models and classified existing EMs business model from a network role perspective. Further discussion of the evolution of EM business model is provided at the end.

Recommended Citation

Zheng, Weijun (2006) "The Business Models of E-Marketplace," Communications of the IIMA: Vol. 6: Iss. 4, Article 1.
DOI: https://doi.org/10.58729/1941-6687.1334
Available at: https://scholarworks.lib.csusb.edu/ciima/vol6/iss4/1