Web Design: Elements of Effective Communication

Authors

Kurt Collins, California State University, San Bernardino
Anthony Coulson, California State University, San Bernardino
Jake Zhu, California State University, San Bernardino
C.E. Tapie Rohm, California State University, San Bernardino
Walt Stewart, California State University San Bernardino

Abstract

The rapid evolution of information technology over the past several decades has opened many new and unique modes of communication. Clearly, the web is one such technology. However, it is quite possible that a fascination with the technology per se can hinder participants from one of its main functions— effective communication. The following essay explores a return to the basics of designing an effective web-based communication strategy. The key components of this strategy are: 1) consistent look and feel, 2) conceptual consistency, and 3) positive attention.

Recommended Citation

Collins, Kurt; Coulson, Anthony; Zhu, Jake; Rohm, C.E. Tapie; and Stewart, Walt (2006) "Web Design: Elements of Effective Communication," Communications of the IIMA: Vol. 6: Iss. 2, Article 9.
DOI: https://doi.org/10.58729/1941-6687.1313
Available at: https://scholarworks.lib.csusb.edu/ciima/vol6/iss2/9