Communications of the IIMA


With the recent advances in telecommunications networking and teleconferencing software, small companies can become more cost competitive by outsourcing appropriate functions to lower wage countries. Ad-Station Systems is a startup media advertising company that provides a number of online and off-line advertising services. The online product offering requires support and programming. It was decided to evaluate whether these functions could be provided from a foreign location. An industrial dynamics model indicated that this is a viable option. The processes were designed and documented, and are described here.