The Micro-Multinational - A Model For Small Internationa! Business

Authors

WIlliam E. Gerbacia, Iona College
Bryan E. Gerbacia, Ad-Station Systems

Abstract

With the recent advances in telecommunications networking and teleconferencing software, small companies can become more cost competitive by outsourcing appropriate functions to lower wage countries. Ad-Station Systems is a startup media advertising company that provides a number of online and off-line advertising services. The online product offering requires support and programming. It was decided to evaluate whether these functions could be provided from a foreign location. An industrial dynamics model indicated that this is a viable option. The processes were designed and documented, and are described here.

Recommended Citation

Gerbacia, WIlliam E. and Gerbacia, Bryan E. (2006) "The Micro-Multinational - A Model For Small Internationa! Business," Communications of the IIMA: Vol. 6: Iss. 1, Article 3.
DOI: https://doi.org/10.58729/1941-6687.1292
Available at: https://scholarworks.lib.csusb.edu/ciima/vol6/iss1/3