E-Banking in Rural Area - Recent Trend and Development: A Case Study

Authors

Jiaqin Yang, Georgia College & State University
Mike Whitefield, Georgia College and State University
Rina Bhanot, Georgia College & State University

Abstract

This paper discusses recent trend and development of e-banking (banking though Internet) for small and community banks in rural areas through a case study. The applications of e-banking of several local banks in rural areas are investigated and examined. The research objective is to investigate the trends and level of prevalence of on-line banking (i.e., e-banking) focusing on some emerging issues and challenges. Managerial implications are discussed with suggestions for future research.

Recommended Citation

Yang, Jiaqin; Whitefield, Mike; and Bhanot, Rina (2005) "E-Banking in Rural Area - Recent Trend and Development: A Case Study," Communications of the IIMA: Vol. 5: Iss. 4, Article 9.
DOI: https://doi.org/10.58729/1941-6687.1283
Available at: https://scholarworks.lib.csusb.edu/ciima/vol5/iss4/9