Communications of the IIMA


This study aims to finding the factors that affect the adoption of web services technology. The study proposes a web service technology adoption model in which three contexts from Tornatzky and Fleischer's (1990) framework, namely, external environmental context, technological context and organizational context, and two constructs from the TAM (Davis, 1989) model, perceived usefulness and perceived ease of use, are studied to determine their influence on web services adoption. Exploratory factor analysis is used to explore the factors affecting the adoption of web services technology. Structural Equation modeling is used to validate and analyze the research model.