Likelihood of Purchase On-Line: Reliability, Security, and Design

Authors

Milam Aiken, University of Mississippi
Mahesh B. Vanjani, Georgia College and State University

Abstract

Several factors can influence a consumer's likelihood of purchasing on the Web including trust, ease-of-use, and price discounts. This study examines over a dozen different variables that affect the decision to conduct business online. A survey of experienced Web users validated that poor design, security, and reliability tend to decrease a person's willingness to purchase through the Web.

Recommended Citation

Aiken, Milam and Vanjani, Mahesh B. (2004) "Likelihood of Purchase On-Line: Reliability, Security, and Design," Communications of the IIMA: Vol. 4: Iss. 2, Article 1.
DOI: https://doi.org/10.58729/1941-6687.1240
Available at: https://scholarworks.lib.csusb.edu/ciima/vol4/iss2/1