Exploring Factors Associated with Wireless Internet via Mobile Technology Acceptance in Mainland China

Authors

June Lu, Department of Management and Marketing, School of Business Administration, University of Houston
Chang Lu, Operation Management and Information Systems Department, College of Business, Northern Illinois University
Chun-Sheng Yu, Department of Management and Marketing, School of Business Administration, University of Houston
James E. Yao, Department of Information and Decision Sciences, School of Business, Montclair State University

Abstract

This study explores factors significantly impact the acceptance of Wireless Internet via Mobile Technology (WIMT) in China. The results indicate that the acceptance of WIMT is related with factors of: perceived usefulness, perceived ease of use, social influences, wireless trust environment, and facilitating conditions. It provides diagnostic insight into how different factors influence user intention to accept WIMT in China, and thus help business build solid strategy to prompt WIMT and m-commerce there.

Recommended Citation

Lu, June; Lu, Chang; Yu, Chun-Sheng; and Yao, James E. (2003) "Exploring Factors Associated with Wireless Internet via Mobile Technology Acceptance in Mainland China," Communications of the IIMA: Vol. 3: Iss. 1, Article 9.
DOI: https://doi.org/10.58729/1941-6687.1008
Available at: https://scholarworks.lib.csusb.edu/ciima/vol3/iss1/9