Communications of the IIMA


This article investigates the strategic behaviors of Kuwaiti executives from 86 companies with regard to environmental scanning characteristics in the form of eight hypotheses. The main results show that Kuwaiti executives have trouble dealing with environmental scanning and weak signal suggested by Ansoff (1975). Results also suggest that executives must recognize the role of strategic information and begin actively to manage and plan its collection as a corporate resource. It is suggested that a computer-based system for environmental scanning would probably have to be primarily oriented for educating and training purposes.