E-Business Application in the Hospitality Industry: A Case Study

Authors

Jiaqin Yang, Georgia College & State University
Jan Flynn, Georgia College & State University
Krista Anderson, Georgia College & State University

Abstract

This paper describes some recent development of e-business application in the hospitality industry (e.g., travel industry, and recreational entities) and illustrate with two case studies. One is about a local hotel industry’s effort to use the Internet to boost its local market. Another describes the operations and its competitive strategy of an emerging online travel agency. The research objective is to investigate the trends and level of prevalence of application of the Internet in the hospitality industry focusing on some emerging issues and challenges. Managerial implications are discussed with suggestions for future research.

Recommended Citation

Yang, Jiaqin; Flynn, Jan; and Anderson, Krista (2003) "E-Business Application in the Hospitality Industry: A Case Study," Communications of the IIMA: Vol. 3: Iss. 1, Article 1.
DOI: https://doi.org/10.58729/1941-6687.1000
Available at: https://scholarworks.lib.csusb.edu/ciima/vol3/iss1/1