Home > CIIMA > Vol. 19 (2021) > Iss. 1
Communications of the IIMA
Abstract
Automobile Technical Service Bulletin Index represents additional information pertaining on the quality of a vehicle. Currently, there is no way for the consumer to evaluate this large amount of information when buying a new car. A Technical Service Bulletin Index is developed as an aid to the consumer to better understand the quality issues related to thirty different car models. When compared to two major existing surveys, the J.D. Power Initial Quality Study and the J.D. Power Vehicle Dependability Study, the Technical Service Bulletin Index proved that it provides new, useful information about automobile quality for consumers to use when making the decision of their next automobile purchase.
Recommended Citation
Richardson, Robert J.
(2021)
"The Value of a Technical Service Bulletin Index for the Consumer,"
Communications of the IIMA: Vol. 19:
Iss.
1, Article 3.
DOI: https://doi.org/10.58729/1941-6687.1413
Available at:
https://scholarworks.lib.csusb.edu/ciima/vol19/iss1/3
Included in
Business Analytics Commons, Management Information Systems Commons, Management Sciences and Quantitative Methods Commons