Privacy Policies on Global Banks' Websites: Does Culture Matter?

Authors

Donald R. Moscato, Iona College
Shoshana Altschuller, Iona College
Eric D. Moscato, Iona College

Abstract

Information privacy, the ability to control the information about oneself, is increasingly relevant as advancing technologies provide opportunities for ever faster and more extensive data collection. Electronic business continues to see the collection and storage of various types of customer information for use in increasingly innovative ways, resulting in enhanced marketing and services as well as concern from the customer about privacy. Online banking, in particular, is strongly impacted by customers' concerns for privacy due to the sensitivity of the information it handles. Previous research has examined privacy concerns, including the impact of culture. This study is a global examination of global banks' privacy policies as promulgated on their websites designed to gain insight into the communication of privacy practices throughout the world. Results indicate that there is a great deal of variation among what is disclosed on banks' websites in different countries.

Recommended Citation

Moscato, Donald R.; Altschuller, Shoshana; and Moscato, Eric D. (2013) "Privacy Policies on Global Banks' Websites: Does Culture Matter?," Communications of the IIMA: Vol. 13: Iss. 4, Article 7.
DOI: https://doi.org/10.58729/1941-6687.1229
Available at: https://scholarworks.lib.csusb.edu/ciima/vol13/iss4/7