Communications of the IIMA


Imposterism, where individuals seek to create a false impression that they are more qualified than they actually are, is an emerging area of study, while media selection has been a subject of interest to IS researchers for over 25 years. This study seeks to determine if individuals who score highly on imposterism dif er in their media preference, and if there is a cultural dimension to this relationship. Using a scenario-based experiment administered to 439 subjects in the U.S. and China, we demonstrate relationships between media choice and both imposterism and two dimensions of espoused national culture.