Does Web Site Usability Correlate with Web Site Usage?

Authors

Charles E. Downing, Northern Illinois University
Chang Liu, Northern Illinois University

Document Type

Article

Abstract

This study compares usability ratings of Web sites, based on academic research, to actual usage data, from Nielsen Online. This is accomplished by consulting academic usability research, and using those guidelines to rate eight retail Web sites on usability. Then, this study uses “real world” data, the usage data from Nielsen Online, to longitudinally validate the academic findings. Results show that, over time, the calculated usability ratings move in the same direction and in the same magnitude as the usage data.

Recommended Citation

Downing, Charles E. and Liu, Chang (2009) "Does Web Site Usability Correlate with Web Site Usage?," Journal of International Technology and Information Management: Vol. 18: Iss. 3, Article 10.
DOI: https://doi.org/10.58729/1941-6679.1135
Available at: https://scholarworks.lib.csusb.edu/jitim/vol18/iss3/10