Title

July 1996

Volume

8

Issue

7

Document Type

Article

Publication Date

7-1996

Abstract

DEPARTMENTS

AT DEADLINE ......•................................................................... 3

COMMENTARY ........................................................................ 6

EDITORIAL .............................................................................. 6

CLOSE-UP: GERMAN BARRERO ......................................... 7

PRO - CON ................•............................•.............................. 8

CORPORATE PROFILE: MONTALVAN'S SALES ..•............ 10

THE EMPLOYERS GROUP .................................................. 14

CORNER ON THE MARKET ................................................ 25

EXPORTING ......................................................................... 37

MANAGER'S BOOKSHELF .............................••................... 42

DESERT BUSINESS JOURNAL. .......................................... 43

MANAGING ....•..............................•••..........•••••••.................... 44

EXECUTIVE TIME OUT .............•.......................................... .47

PEOPLE, PLACES & EVENTS ............................................. 50

RESTAURANT REVIEW: APPRENTICE FUND RAISER ..... 52

ENTERTAINMENT GUIDE ..........••••................•............•.•..... 53

CLASSIFIEDS .............................................. , •..................... 54

REAL ESTATE FOCUS ............•...................•........................•... 55

NEW BUSINESS LIST ................ , ......................................... 56

CHAMBER OF COMMERCE .............................................•... 59

BANKRUPTCIES .................................•................................ 60

CALENDAR .............................................•............................. 61

NEWS/FEATURES

FIRM TO INVEST $100 MILLION IN APARTMENTS •.........•.. 3

EXCLUSIVE INTERVIEW: MARSHA TUROCI ......... .•...••..... .. 3

TEXAS COMPANY OFFERS NATURAL GAS ...........•............ S

WAGE GAP LOOMS AN ISSUE ............................................. 5

LAW SCHOOLS CHART NEW COURSE .............•..............••. 8

STEPS TAKEN TO PREVENT 'MAD COW DISEASE' ........ 12

ACADEMIC LEADERSHIP CHANGES ................................. 15

WOMEN FACE BIAS IN THE CLASSROOM ........................ 16

BUSINESSES HELPING HIGHER PUBLIC EDUCATION .... 17

NEWSPAPER AND DIRECT MAIL FOR TRACKING ADS .. 23

SAN BERNARDINO TRADE PROJECTS LAUNCHED •..... 28

DIRECT RESPONSE- DOES IT BELONG .......••..............•. 29

CHOOSING AN AD AGENCY .............................................. 31

LEONARD SCOURGES APPEALS BOARD .•...................... 33

HOTEL LEADERS CHART COURSE FOR SUCCESS ........ 35

TWO-FOR-ONE INTERN PROGRAM DEBUTS ....•...••......... 36

ELEMENTS OF THE SUCCESSFUL RADIO SPOT .......... ..48

RADIO INDUSTRY CONTINUES EVOLUTION .................... 49

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