Date of Award
2004
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
Abstract
This study compares the U.S. National Football league (NFL) and Nippon Professional Baseball (NPB). The goal of the study is to develop recommendations for the rebuilding of NPB's popularity in terms of marketing policy practices after the efficiency of both leagues is analyzed.
Recommended Citation
Oshima, Noboru, "Comparing marketing policies in Nippon Professional Baseball and the National Fooball League: Lessons for Japanese sports teams" (2004). Theses Digitization Project. 2544.
https://scholarworks.lib.csusb.edu/etd-project/2544
