Date of Award
2003
Document Type
Project
Degree Name
Master of Arts in Communication Studies
Department
Communication Studies
Abstract
The purpose of this project is to apply marketing tactics and advertising strategies in the form of an advertising campaign. The goal of this campaign is to increase the sales and profits of the "Diamond drink."
Recommended Citation
Wongtee, Rattanawadee, "The advertising campaign for the Diamond brand, a Thai whisky, focusing on three provinces of Northern Thailand" (2003). Theses Digitization Project. 2349.
https://scholarworks.lib.csusb.edu/etd-project/2349
