Date of Award
Master of Business Administration
College of Business and Public Administration
The travel and tourism industries are today facing unprecedented challenges in coping with emerging technology paradigms. Consequently, reengineering traditional travel business models is necessary. Internet technologies coupled with increasingly complex software applications and information structures are distracting travel companies from the strategic elements of providing values to travelers.
Dietrich, Dave, "Pernova: A travel industry business plan" (2001). Theses Digitization Project. 1903.