Project Based Learning (PBL) Cause Marketing Event Collateral
Lesson/Unit Plans and Activities
This lesson plan incorporates project based learning which facilitates students working as small groups to create collateral marketing for local "not for profit" organizations. Students participate as a self-directed group in the design process (stages of thinking): define, research, ideate, prototype, select, implement, and learn (Ambrose & Harris, 2010) In defining the process methodology, as Lauer (2018) states that Project Based Learning (PBL) is an innovative pedagogic strategy where participants "learn by doing" which promotes critical thinking, enhanced educational outcomes, and empowerment.
Attached Project Resources
1-Houlihan-Action Plan Template (word doc)
2-Houlihan-Planning for Learning and Assessment (word doc)
3-Houlihan-Art343-Project2 Brief and Rubrics (pdf)
4-Links to PBL photos and video (pdf)
Ambrose, G., & Harris, P. (2010). Basics Design 08: Design Thinking. Lausanne: AVA Academia.
Heistercamp, B., & Oakes, A. (2018, December 12). Project-Based Learning Institute. Lecture presented at Project Based Learning Workshop at CSUSB.
Houlihan, F. (2019). Project Based Learning: Cause Marketing Event Collateral. Project for Art343, Winter 2019, CSUSB.
Lauer, D. (2018, June 18). Eight Essential Elements of Project-Based Learning. Retrieved March 3, 2019, from https://www.educationworld.com/a_tech/key-elements-project-based-learning.shtml
Houlihan, Frank, "Project Based Learning (PBL) Cause Marketing Event Collateral" (2019). Q2S Enhancing Pedagogy. 19.
Project Brief for Students
1-Houlihan-Action Plan Template.docx (19 kB)
Action Plan for PBL
2-Houlihan-Planning for Learning and Assessment.docx (14 kB)
Planning PBL template
Links to PBL photos and video.pdf (100 kB)
Links to Photos and Video