OSR Journal of Student Research

Article Title

Consuming and Sexualizing Women in Advertisements


In this research, I am focusing on young women and the consequences of being exposed to sexist advertisements. These participants are between the ages of 18-22 and are students at California State University, San Bernardino. There is not a specific ethnicity being investigated. In fact, I wanted to see how sexist advertisements affect self-esteem and selfregulation in women across cultural groups. Participants are non-diabetic and willing to consume sugar. Participants who met the requirements were asked to come to the research lab at CSUSB. They were told that they are completing two short studies about sensory perception (in actuality, they are completing one study).

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