Women entrepreneurs are a significant and fast-growing force in small business, yet many studies have concluded that their businesses underperfomi men's in terms of sales and size. As both women entrepreneurs and e-commerce become increasingly important parts of the Information Age economy, it is essential to determine if there are differences in success between women- and men-owned businesses, and how those differences, if any, relate to e-commerce. This paper examines the apparent underperformance of women-owned businesses and proposes a number of hypotheses for future research.
Robinson, Sherry and Watson, John
"Female entrepreneur underperformance: A puzzle for the information age,"
Journal of International Information Management: Vol. 10
, Article 4.
Available at: https://scholarworks.lib.csusb.edu/jiim/vol10/iss1/4