Date of Award
Master of Arts in Interdisciplinary Studies
In this study linkages between television viewers' perceived locus of control, message appeals in commercials, and types of commercial product were studied within the context of household television use.
Satzger, Alan Bruce, "Viewers' perceptions of television commercials' influence message appeals, product commercials and self-reported locus of control" (2001). Theses Digitization Project. 4323.