Date of Award
Master of Business Administration
College of Business and Public Administration
The purpose of this research is to determine the extent of standardization of cosmetics advertising in Taiwanese and American magazines and to determine the brands and products most prevalently advertised in these two countries. The advertisements sampled were from Vogue and Cosmopolitan women's magazines, issues September 2004 to February 2005.
Wang, Wenlin, "A comparison of cosmetic advertising between the United States and Taiwan: A content analysis" (2005). Theses Digitization Project. 2942.