Date of Award
Master of Science in Psychology
Conditioning theory and research have contributed substantially to a more complete understanding of a variety of social processes including attitude formation, consumer behavior, and interpersonal attraction. The goal of this thesis was to illuminate further another frequently investigated social process, voting behavior.
Houska, Jeremy Ashton, "Front-runners and newcomers: The dynamics of momentum in electoral politics as explained by cue competition" (2005). Theses Digitization Project. 2898.