Date of Award
Master of Arts in Communication Studies
This project seeks to develop a marketing and advertising campaign for the United Negro College Fund (UNCF). The proposed California campaign is designed to reach an underserved target market in the state of California and to increase donations to the UNCF by one million dollars a year.
Hamm, Rashida Patrice, "Proposed marketing and advertising campaign for the United Negro College Fund" (2005). Theses Digitization Project. 2866.