Date of Award
Master of Business Administration
College of Business and Public Administration
The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.
Eamsobhana, Sudawadee, "The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed" (2005). Theses Digitization Project. 2845.