There are more innovations today than at any time in human history. The companies that value creativity and diversity of ideas in their hires are the ones most likely to thrive. Indeed, the key asset of a corporation is the abilities, innovativeness, and creativity of its employees. The authors construct a timeline of critical events leading up to today’s highly networked and interconnected world with its ubiquitous social media technologies. The current state has been influenced by advances in media, technology, military defense, and commerce. One trend that stands out in this timeline is the increasing rate of change. It also becomes apparent that the companies that will survive are the ones that are nimble, sensitive to changes in the competitive environment, and can quickly adapt.
Stern, Tziporah; Wieser Friedman, Linda; and Friedman, Hershey H.
"How We Got Here: Connectivity, Creativity, Confluence and Internet Culture,"
Journal of International Technology and Information Management: Vol. 26
, Article 3.
Available at: http://scholarworks.lib.csusb.edu/jitim/vol26/iss1/3
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