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Journal of International Technology and Information Management

Document Type

Article

Abstract

The Internet is frequently used for non-work activities. When used for these purposes, the effectiveness of the Internet in accomplishing these leisure activities becomes an important consideration. Research literature has remained relatively silent in regards to the examination of accomplishing non-work tasks through the Internet. This study uses Davis’ Technology Acceptance Model (TAM) as a basis to predict different types of common user web activities—entertainment, communicating, and information searching. Using Structured Equation Modeling, this paper examines the effectiveness of the Internet in accomplishing non-work activities. In this study, the overall analysis of the survey data suggests that perceived ease of use and perceived usefulness predict all three types of Internet activities. The findings of this study suggest a refinement for constructs in web usage studies and contribute to the expanding of TAM to predict perceived effectiveness of Internet usage.