This paper integrates several theoretical perspectives to discuss the attributes of successful implementing strategic alliances and supply chain management strategies in high-technology industries. A multiple- case study of Taiwanese and Chinese electronics industries is presented to demonstrate how and why different firms apply different technology strategies in alliances and supply chain formations. Due to intense global competition, technological integration, and product life-cycle time compression, Taiwanese and Chinese high-technology firms are suggested to formulate and implement a coherent technology strategy to enhance their global competitiveness. By applying an integrated framework based on major theoretical perspectives studying the formulation and implementation of competitive and cooperative strategies, the results of this multiple-case study concludes that six closely related strategies, i.e., supply chain positioning, operation efficiency, strategic motives, resource complementarity, organizational learning and capabilities, and strategic flexibility, can be employed by business executives in formulating alliances and supply chain strategies. The research findings serve as an illustration of the multi-dimensionality and complexity of alliance strategies. The framework also provides a useful start to better understanding the dynamic nature of formulating competitive and cooperative technology strategies and to facilitate the effective evaluation of the conditions under these strategies might achieve optimal results.
Lee, Chung-Shing; Niu, Kuei-Hsien; and Ho, Jonathan C.
"Analysis of Competitive and Cooperative Technology Strategies of Electronics Firms in the Greater China Region,"
Journal of International Technology and Information Management: Vol. 16
, Article 4.
Available at: http://scholarworks.lib.csusb.edu/jitim/vol16/iss1/4