Information Systems Service Quality Measurement: The Evolution of The SERVQUAL Instrument

Authors

Dwayne Whitten, Baylor University

Document Type

Article

Abstract

Due to the increasing service component of information technology, service quality measurement has become increasingly important as IS practitioners attempt to increase service quality to customers. The measurement of service quality in IS evolved from the research done in the marketing literature. The SERVQUAL instrument has evolved to become the most commonly used measurement instrument in both IS and marketing. Although commonly used, the SERVQUAL instrument is not without criticism. This paper describes the SERVQUAL instrument, its criticisms and support, and finally the SERVPERF instrument, a variation of the SERVQUAL instrument which is an attempt at improving upon the SERVQUAL instrument.

Recommended Citation

Whitten, Dwayne (2004) "Information Systems Service Quality Measurement: The Evolution of The SERVQUAL Instrument," Journal of International Technology and Information Management: Vol. 13: Iss. 3, Article 4.
DOI: https://doi.org/10.58729/1941-6679.1195
Available at: https://scholarworks.lib.csusb.edu/jitim/vol13/iss3/4