While the importance of creativity and innovation in organizations continues to grow, many organizations rely on questionable mechanisms such as group brainstorming and other such techniques to facilitate creativity. Group decision support systems (GDSS) promise to provide an effective means of enhancing group creativity. However, much of the research on GDSS focuses on group processes. This paper takes the position that the individual is the primary determinant of group creativity and develops a model of the individual process of idea generation. This model is applied to GDSS to examine the implications of this perspective on group creativity output.
Evaristo, J. Robert and Eierman, Michael A.
"GDSS and idea generation: A theoretical examination of technology supported group creativity,"
Journal of International Information Management: Vol. 4
, Article 3.
Available at: http://scholarworks.lib.csusb.edu/jiim/vol4/iss2/3