The primary goal of end user computing is to increase the productivity of the end user. By using information technology the end users have changed the scope and depth of their job tasks, making productivity changes hard to measure.
Schuldt, Barbara A.
"Is end user productivity an oxymoron?,"
Journal of International Information Management: Vol. 4
, Article 8.
Available at: http://scholarworks.lib.csusb.edu/jiim/vol4/iss1/8