Evaluation of strategic alternatives is an important task for strategic managers. This is a difficult task due to inherent complexities of the evaluation process and lack of structured information. The evaluation process must consider external opportunities and threats, and internal strengths and weaknesses. This paper presents a case study in multiple criteria decision support systems. The decision support system presented in this paper utilizes the model presented in the appendix along with several computer systems including EXPERT CHOICE and Spreadsheets to enhance and aid the decision maker's- intuition in evaluating potential alternatives.
Tavana, Madjid and Banerjee, Snehamay
"A case study in multiple criteria decision support systems,"
Journal of International Information Management: Vol. 3
, Article 4.
Available at: http://scholarworks.lib.csusb.edu/jiim/vol3/iss3/4