Journal of International Information Management


Increased global competition and continual pressure to produce more work with fewer resources has become the hallmark of the 1990s. Businesses are taking steps to meet these new challenges by downsizing for better control, using networks (Valovic, 1992) and data communications for rapid response, and purchasing personal tools such as word processing programs, spreadsheets, graphics and desktop publishing programs for an increase of manager productivity. But are these steps sufficient? In order to be more profitable in today's fast-paced and ever-changing environment, business managers at the strategic, tactical and operational levels must be able to visualize their operating data in a dynamic way. Business Visualization (BV) can be defined as the process of using computer based information systems to put business transactions and performance into a dynamic visible form that is readily understood by users (Marcus and van Dam, 1991). Our proposal is that business transactions and performance can and should be measured in a continuous rather than discrete manner.