Journal of International Information Management


Women entrepreneurs are a significant and fast-growing force in small business, yet many studies have concluded that their businesses underperfomi men's in terms of sales and size. As both women entrepreneurs and e-commerce become increasingly important parts of the Information Age economy, it is essential to determine if there are differences in success between women- and men-owned businesses, and how those differences, if any, relate to e-commerce. This paper examines the apparent underperformance of women-owned businesses and proposes a number of hypotheses for future research.