Date of Award
2005
Document Type
Thesis
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
Abstract
The purpose of this study is to develop a better understanding of how negative behavior affects a celebrity's public image.
Recommended Citation
Arredondo, Christina Marlene, "The affects [sic] of behavior on celebrity image" (2005). Theses Digitization Project. 2627.
https://scholarworks.lib.csusb.edu/etd-project/2627
