Date of Award
2004
Document Type
Thesis
Degree Name
Master of Arts in Communication Studies
Department
Communication Studies
Abstract
This thesis examined how factors such as perceptions of globalization, individual and nationalistic values, and cultural products influenced consumer choice in French and American nationals.
Recommended Citation
Hatlestad-Shey, Alexandre, "Globalization, values, and consumer trends: A French and USA comparison" (2004). Theses Digitization Project. 2583.
https://scholarworks.lib.csusb.edu/etd-project/2583
