Date of Award
Master of Arts in Communication Studies
The author examines how a North American commercial Web site developed by Environmental Systems Research Institute serves as a vehicle through which American hegemony and cultural imperialism are propagated to Latin America. The author argues that the content of the web site pages, which contain American cultural symbols and values, may serve to influence or change the values of its Latin American visitors.
Mosquera, Aura Constanza, "Values and symbols: An intercultural analysis of web pages on the Internet" (2004). Theses Digitization Project. 2558.