Date of Award
Master of Arts in Communication Studies
Narrative journalism has enjoyed a resurgence of popularity in mainstream daily newspapers in the United States during the last decade. This popularity has encouraged many journalistic experts to proclaim that narrative journalism is well-liked by readers and may well become the savior of daily newspapering. This study attempts to determine reader preferences in four areas : appeal, believability, comprehension, and retention.
Emig, John David, "Narrative versus traditional journalism: Appeal, believability, understanding, retention" (2003). Theses Digitization Project. 2307.