Date of Award
2003
Document Type
Thesis
Degree Name
Master of Arts in Communication Studies
Department
Communication Studies
Abstract
Narrative journalism has enjoyed a resurgence of popularity in mainstream daily newspapers in the United States during the last decade. This popularity has encouraged many journalistic experts to proclaim that narrative journalism is well-liked by readers and may well become the savior of daily newspapering. This study attempts to determine reader preferences in four areas : appeal, believability, comprehension, and retention.
Recommended Citation
Emig, John David, "Narrative versus traditional journalism: Appeal, believability, understanding, retention" (2003). Theses Digitization Project. 2307.
https://scholarworks.lib.csusb.edu/etd-project/2307
