Date of Award
2003
Document Type
Thesis
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
Abstract
Online marketing opportunites regarding the teenage market are often underestimated due to the fact that the general information to date is neither particular, specific nor exact. Therefore, this project aims at giving guidelines for webmarketers willing to capture the "consumers of tomorrow".
Recommended Citation
Rossi, Audrey Laëtitia, "Generation Y online shopping behaviors and habits" (2003). Theses Digitization Project. 2302.
https://scholarworks.lib.csusb.edu/etd-project/2302
