Date of Award
Master of Science in Psychology
Only in about 35 percent of mergers do companies meet their pre-merger goals. One cause of these failures is attributed to the unstable work environment created by a pending merger. Previous research has focused on post-merger attitudes of employees. The purpose of the current study was to explore communication processes in announcing a merger. Scenarios were used to simulate merger announcements.
La Beur, Howard Edward, "Communications effect on employee anxiety and loyalty during a merger" (2001). Theses Digitization Project. 1961.