Date of Award
2001
Document Type
Thesis
Degree Name
Master of Arts in Interdisciplinary Studies
Department
Interdisciplinary Studies
Abstract
Psychographics is the principal technique used by consumer researchers as an operational definition or measure of life style. One aim of psychographics is to provide quantitative measures of consumer lifestyles, in contrast to soft or qualitative research from focused group interviews, depth interviews and similar techniques. The scope of this thesis is to discuss the psychographics analysis and life system in the United Arab Emirates (UAE) as a tool of marketing communication segmentation.
Recommended Citation
Al-Shamsi, Rashed Abdulaziz, "Psychographics and VALS system as marketing segmentation approach by business establishments in United Arab Emirates" (2001). Theses Digitization Project. 1888.
https://scholarworks.lib.csusb.edu/etd-project/1888
