Article Title

An Integrated Architecture for Enterprise Relationship Management

Authors

Joseph O. Chan, Roosevelt University

Abstract

Value creation in the new economy powered by the Internet and globalization is characterized by relationship management, knowledge exchange and real-time connectivity. Enterprise relationship management is a business strategy that optimizes the relationships between a firm and its customers, channel partners, suppliers and other alliance partners, to maximize opportunities.

Recommended Citation

Chan, Joseph O. (2008) "An Integrated Architecture for Enterprise Relationship Management," Communications of the IIMA: Vol. 8: Iss. 2, Article 6.
DOI: https://doi.org/10.58729/1941-6687.1081
Available at: https://scholarworks.lib.csusb.edu/ciima/vol8/iss2/6